How to Create a Media Kit

With so many useful apps and websites, creating a media kit for your personal brand is much easier than you may think. It is important to have your media kit established and ready to present. A brand may reach out to you to negotiate a collaboration or paid partnership. The brand may ask you for your media kit to clarify what your niche is and know your content quality is suitable. Also, you may want to reach out to a brand and collaborate with them to represent their products or services. 

Accentuate Your Skills

You will most definitely want to show professionalism by presenting a media kit that accentuates your skills. It is necessary to be familiar with your niche and have a secure place to cast your purpose. By constructing my own media kit, I familiarized myself with the depths of my niche. Doing this allowed me to discover what I want to emphasize to my audience. I will gladly walk you through How to Create the Perfect Media Kit for Free. Feel free to switch it up, experiment, and most importantly, be you.

Find the Most Suitable Platform

You will need to start somewhere. There are simple templates available on certain platforms that can be developed uniquely to your preferences. While on others, you will find more advanced and intricate designs. To effectively create a free media kit, do some research on which platform will give you plenty of options. Canva is an exceptional tool for business owners, online creators, and anyone who needs to create content online. 

Reveal What You Can Provide for Others

Presenting a media kit allows you to reveal your insights, experience and skills. You are casting the purpose of your personal brand and what you can provide for others. By collecting your ideas and discovering more as you move along, there will always be room for experimentation. If you have recently been assembling your personal brand on social media, visualize what you want others to know. By knowing these components, you will comprehend your niche and learn more with time. If you have already established your niche with your business or personal brand, you will carry it over to your media kit.

Include Information and Images

Media kits can vary in page numbers. Two pages can cover enough information that the business you are working with needs. The first page can be the general title and broad statement, the second for insights, contact information and details. Use a vertical poster template, and when complete, upload as a PDF. When using images, make sure they reflect you and your goals. Compile recent images of yourself along with what you are passionate about. With these photos, the viewer could quickly visualize a broad view of who I am. To present your niche effectively on your title page,  reflect the colour scheme from your social media and content.

Prove your Skills and Quality of Work

Creating your title page is sometimes best to save for last because more ideas will surface as you work through your entire media kit. What you can always start with, is your name and core capabilities or categories. A title page is the first impression, and you want to prove that your skills and quality of work are worth collaborating with. Assemble it in a way to make it memorable as this is about you and your personal brand. On the sides, or as subtitles, list your core capabilities or categories. This is a broad idea for the business to understand the key concepts that you will bring to their brand. For images, think about what you have already created, or what truly resembles you as a creator. 

Give Relevant Details

Insights, contact information, and details. This is your time to reveal strengths, experiences, and a little bit more about yourself. You can divide this page in many different ways. Again, you can always add more pages or only use one. For your second page, you’re going to want to divide it into four main categories. This would include contact information, about you, past experience, and current insights.  Make sure your contact information such as your email and phone number are clear and concise. This is most important because the brands you are working with will ask for your mailing address when sending you products. Include hyperlinks to your primary social media platforms and your website, blog, or portfolio. 

Be Clear and Concise

Write a few clear and concise sentences about yourself and relevant experience to the work you are doing for the business. Are you a business student or business owner? Do you enjoy taking photos and creating content? What are you passionate about and what do you advocate for? These few sentences will summarize the main passions and interests that you will cast to your audience. Depending on who you’re media kit is for, you must list experiences that apply to the business you are working with for collaboration. It is common for people to list their past collaborations with brands. Feel free to add a singular image or collage of past promotions content you have created. You will need to include your insights as well. This breakdown will allow the viewer to understand where your social media growth stands. List your follower count, impressions, views, etc. for the corresponding social media accounts. 

Make a Good First Impression

Make it your style. Make it your niche. Have at least one photo of yourself. This is about you! Along with this, feel free to add photos that you have taken recently or photos that match your current niche. Running out of ideas or just wanting to make your media kit better? Find inspiration through Pinterest or templates online. You can always have someone look over your media kit when you want clarity. Keep your content business professional yet creative. If you have spelling or grammar errors in your media kit, brands will turn away. 

Experiment with Different Styles

During this process, inspiration will come to mind in the least expected places. Make sure to experiment and be open to new styles of creativity. You can always put your media kit aside and come back to it with fresh thoughts. Download as a PDF, PNG or JPEG. You want to be confident that your hard work is stored safely, so it is highly recommended to save different versions leading up to the final piece. Also, brands may have a preference of what format they would like to receive. Hopefully, you found these tips helpful for creating your media kit.

By Anja Hamilton

Anja Hamilton is an aspiring entrepreneur who is also growing a personal brand on social media. She is a social media manager for a marketing agency while studying business administration, specializing in marketing management. Anja plans on making the most of her online presence while inspiring other creators and business owners to do the same.